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H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)
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Product details
| Management number | 231998134 | Release Date | 2026/06/18 | List Price | $29.31 | Model Number | 231998134 | ||
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| Category | |||||||||
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. Read more
| ASIN | B0BY67NN3J |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-3031223938 |
| Language | English |
| File size | 26.8 MB |
| Page Flip | Enabled |
| Publisher | Springer |
| Word Wise | Enabled |
| Print length | 376 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Springer Business Cases |
| Publication date | July 18, 2023 |
| Enhanced typesetting | Enabled |
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